Public Agency Gets New Name, Branding and Increased Awareness with Residents and Partners

OPPORTUNITY

DHA - Housing Solutions for North Texas is one of the largest public housing authorities in America. The 300+ person, 80-year old agency administers the fourth-largest housing choice voucher program in the country and helps over 50,000 people get access to quality, affordable housing in Dallas and six surrounding counties: Collin, Denton, Ellis, Kaufman, Rockwall, Tarrant. CONNECTIVE was selected as DHA’s new agency of record in 2017, and was engaged to analyze, plan and execute a multi-point Public Education and Awareness Campaign, working side-by-side with the executive leadership team and the board of commissioners.


GOALS + STRATEGY

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RESULTS

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