New Storytelling Platforms for Private Equity Powerhouse

OPPORTUNITY

The team at Kainos Capital are a group of passionate and experienced leaders that love building businesses. The Dallas-based private equity firm is a middle-market, global leader in the consumer packaged goods and food ingredients industries. For more than 20 years and $8+ billion in transaction value, the Kainos team has worked with and helped grow iconic brands like SlimFast®, Earthbound Farm Organic and dozens more, to drive strategic growth and results.


GOALS + STRATEGY

Kainos wanted to tell the stories of their approach, their transaction know-how, and the experience they have working with their portfolio companies, in new and sophisticated ways. Together with our partner Saltbox, CONNECTIVE coordinated a nationwide tour to meet with the founders and operational leaders of Kainos portfolio companies and capture the real stories of inspiration, innovation and value delivery Kainos has helped their partners achieve.


RESULTS

  • Set of mini-feature videos to highlight the spirit of operational and service excellence within Kainos and their portfolio companies

  • New mobile-first design website, including a library of case studies and new team photography and biographies

  • New tagline for Kainos - CHANGE CAPITAL AT WORK, and a refined set of brand standards along with new branded collateral, including business cards, stationery, letterhead, and presentation templates

  • Marketing automation platform to communicate with an expanded set of audiences and stakeholders: investors, portfolio company prospects, new hire candidates, analysts, media

Watch the Success Stories for SlimFast, Kettle Cuisine and Florida Food Products below.