MILLS CONSULTING | A NEW LAUNCH

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OPPORTUNITY

Dianne Mills is an expert at her craft. She has held senior human resources (HR) leadership positions for industry market leaders all over the world: Bank of America (consumer finance), EBay (e-commerce), PayPal (fintech), Walmart (operations/retail).

When it came time for Dianne to start her own HR consultancy practice, she chose CONNECTIVE Agency. The requirements were to establish a new brand from scratch and communicate a strong sense of expertise, trust and reliability. The company would be new in the market, but Dianne wanted to leverage the reputation value of her name. She wanted the flexibility to extend her service lines and deliver them through an elite network of industry partners within her professional network. Mills understands business and strategy, is experienced in digital transformation, and relates to people in a way that affects growth and change.

STRATEGY

The strategy was to promote the brand and communicate Mills’ service lines to C-level HR leaders at Fortune 1000 companies. Board of directors, employees, clients and the media all hold corporate leaders to a new, higher bar of accountability and operational excellence. Mills Consulting helps leaders by delivering:

  • executive coaching for CEOs/CXOs

  • human capital growth strategies

  • leadership and cultural sensitivity skills

  • meaningful change and innovation through talent development

RESULTS

Launched a namesake company and created a new, modern and sophisticated brand. CONNECTIVE worked with Dianne to develop, refine and optimize the new firm’s messaging, as well gaining a deep understanding of their key audiences, and conveying those messages in the design and development of a new mobile-first website. We created a full-suite of branded collateral materials – letterhead, envelope, business cards, service briefs - and launched new social media outposts for the practice.

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