An Elevated Brand + Superior Digital Presence for a Premier Kidney Care Company

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THE OPPORTUNITY

The team at Liberty Home Dialysis (LHD) and partners at Dallas Renal Group (DRG) have provided superior kidney care to families with their compassion and state of the art practices for years. Delivering high quality treatment in the comfort, convenience and privacy of home, Liberty Home Dialysis came to us with the desire to rebrand and create fresh content that would differentiate them as the premier nephrology practice in the Dallas - Fort Worth Metroplex.


STRATEGY

Following several conversations with LHD and our Creative Team, we designed a new brand that would distinguish LHD from their competitors. We then crafted fresh messaging for marketing materials and social platforms that would offer an opportunity to interface directly with current and prospective patients. Implementing the innovative brand and messaging, we developed video stories to captivate referrers, patients and caregivers.


RESULTS

  • Designed a new brand to stand out from the competition

  • Developed clean and welcoming messaging for website, blog and social channels

  • Contributed to website with elements of design, team headshots, and concise but informational content that client’s development team was able to implement

  • Created branded brochures for prospective patients to demonstrate improved clinical outcomes and higher quality of life

  • Produced a series of video stories to share LHD’s heart for quality care and innovation

  • Increased online presence through video series and launch of Facebook page

  • Crafted a series of blog posts for website and social channels

Original Logo

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Fresh, New Branding

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Video Series


THE PLEASURE WAS ALL OURS

We love when we get to do mission-driven work with amazing teams! Yogi is a part of the amazing team at Dallas Renal Group; hear what he had to say about his experience working with us:

“We had a great experience working with Connective Agency. The people at Connective Agency worked closely with us in defining our marketing strategies and marketing plans. They also helped us to revamp our website and also helped us come up with a mobile app for our practice. We are quite appreciative of their efforts in improving our overall social media visibility. I would highly recommend them to any Medical Practice looking to improve their marketing strategy.”

We'll always answer the call to action and look forward to telling more stories!