Dallas Housing Authority Enhances Communications Tools to Increase Awareness with Clients & Business Partners

SITUATION OVERVIEW

DHA - Housing Solutions for North Texas is one of the largest public housing authorities in the United States. The 300+ person, 80-year old agency administers the fourth-largest housing choice voucher program in the country and helps over 54,000 people with access to quality, affordable housing in Dallas and six surrounding counties: Collin, Denton, Ellis, Kaufman, Rockwall, Tarrant. CONNECTIVE was selected as DHA’s new agency of record in 2017, and was engaged to analyze, plan and execute a multi-point Public Education and Awareness Campaign (PEAC) program, working side-by-side with the executive leadership team and the board of commissioners.


GOALS + STRATEGY

The CONNECTIVE Agency + Partners team set forth on a comprehensive research and action plan to educate the general public about the mission and vision of DHA and the services it provides, while making it easier for prospective residents to apply for and get info on options for housing. DHA wanted to make the agency and the process more approachable and transparent, showcase the many DHA-owned public housing properties and inform residents about the supplemental programs offered by DHA, including the Opportunity Rising scholarship foundation.


RESULTS

IT’S A NEW DAY AT DHA

One of the first priorities we supported DHA with was evolving the agency’s mission, vision and core values. From this foundation, we have helped DHA create new communications tools for the agency to keep its clients, real estate partners and the community at large better informed about all of the programs DHA leads. Communications tools we have helped to deploy include new websites; video series featuring the real-life stories of DHA clients, scholars and teammates; newsletters; social media and informative printed materials.

Our team sees our work on behalf of DHA as a true privilege. The agency has such a large impact on our community and we hope our efforts enable them to continue their good work more effectively and efficiently. You can visit and learn about the new DHA here: DHA - Housing Solutions for North Texas - and see a portfolio below.

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