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Carpenter-Smith Southwest is a fast-growing, luxury furnishings distributor that works with some of today’s leading furniture designers. The company needed an updated brand and online presence where it could feature the gorgeous product lines it represents.

Cindy, the founder and CEO of the company, reached out to our team to help define their new brand identity as something fresh that reflected their design-thinking and was also distinguishable from other brands in the industry.

Our team worked to create a sleek, modern and attractive new brand. We then created the company’s website to be completely focused on imagery of its product lines – when you see them, you’ll see they speak for themselves!


Based on the client’s industry and brand positioning as a modern, luxury brand we explored various options for their identity. We landed on creative with clean lines, and imagery that is unique, modern, timeless and commands attention:

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We then crafted the content architecture and minimalist copy for their website, focusing our time on working with the client to curate just the right images from the product lines they represent to be the star of the show. Visit www.csswinc.com to see the full website.


We love rolling up our sleeves and helping clients achieve their vision for their brand. We also like to make it as enjoyable as possible. Here’s what Allison from Carpenter-Smith Southwest has to say about working with us:

“Connective Agency has held our hands through re-branding and a new website build. The whole experience has been a breeze. Jacqueline and Manny are a delight to work with.”

 Oh and we’re so flattered by the 5-star endorsement she gave us on Google {blushing}.