Thanks to Connective Agency client Dr. Meredith Warner for her service to the USA. See this Veteran's Day profile of this amazing entrepreneur/inventor/MBA/Mom in Competitor Magazine.
If you ever visited an arcade while you were growing up, you may remember the coin push game. This is the game that tortures players by showing the potential waterfall of winnings if you put just one more coin in the right place, at the right time.
There is a type of leader that people tend to be drawn to because they provide inspiration, clarity and accountability at the right times, in the right tone and style. Chief communicators are those colleagues from around the organization that your people trust.
Some years back I was lucky enough to work alongside one of the top sales executives in the professional services industry. This business development leader directed a group of 30+ sales professionals and consistently delivered top 5% results across all national offices.
There is so much power that’s possible to unleash when you tightly integrate your sales, marketing and communications strategies. It’s astounding to me how so many organizations haven’t made the leap!