GROWING GLASS MEDIA
Glass-Media Inc. started in 2012 as a way for retailers to grab the attention of passersby. Paper, poster, vinyl signs, and even first-generation electronic signs, are expensive to design, print, hang and remove, and once they are created in a specific form, it is the only thing they can ever be. As the company technology matured, the applications and opportunities for Glass-Media expanded.
Glass-Media was confronted with an innovator’s dilemma: What direction do we run in?
At the beginning of 2015, the company founder & CEO was featured on the front cover of a Dallas business trade journal (D CEO magazine) as one of the ‘New Faces of Tech’ and there was lots of interest and inquiries, so the company needed support capitalizing on the moment to grow.
The CEO connected with Connective Agency to help continue its momentum. We helped the leadership team develop a strategy to engage trusted influencers to tell its innovation story and execute a focused growth strategy.
Established a focused, basic trade area within 5 blocks of Glass-Media company headquarters for lead generation and new accounts.
Signed up (installations/activations) five new accounts within 65 days
Leads from referrals increased 70%
60+ walking tours of local installations to new leads visiting office
All support calls completed within 4 hours (geography/easy to service)
Educated local and national reporters on recent ad-tech innovations and how they help struggling retailers in Dallas and also across the country.
1,000%+ increase in visits to company website in 3 days following local media story
72 new leads from local story via web form, direct email and phone call
Instant validation as trusted, innovative technology